Antonio Casas

About Me

 

¡Hola!, my name is Antonio.

I am a Creative Strategist and it’s nice to meet you.
My objective is to facilitate successful collaboration and flow between your brand's left-brain and right-brain teams allowing your brand and business to fully harness business strategy and creative innovation. Over the years, I have learned how to balance my in-depth creative background and design theory with the ever-changing business needs which require understanding analytics, business performance, and goals to reduce costs and maximize results.

How Do I Help Reduce Costs and Maximize Results for Your Brand?
As a Creative Strategist, I bring the ability to collaborate with your left-brain data teams to break down data points and information into actionable insights and KPIs. Leveraging my creative background, I can help the team anticipate the information that will be needed as we move into the creative phase. This reduces the back-and-forth between teams reducing cost and time.

Once actionable insights have been clearly established, I continue the process working and leading right-brain creative teams to establish proper brand strategies, messaging and translating those into visual design concepts. As a Creative Strategist, I constantly refer back to the established business insights and objectives to ensure the creative process is meeting them throughout iterations.

Upon the completion of creative, my work is not done. I am capable of working with the implementation teams like development, demand gen, and analytics.

At the end of the cycle, I partner with the data team again to analyze results and work to iterate metrics, creative and implementation. This 360º process helps maximize results by reducing costs, optimizing resources, and managing timelines.

My Experience
I bring 25+ years of hands-on creative experience leading, managing, and inspiring teams which include UX/UI designers, brand creatives and strategists, demand gen strategists, photographers, content writers, account and project managers, as well as front-end and back-end developers.

I am driven to execute clear, engaging user-centric journeys and experiences from start to finish. My brand experience includes The Home Depot, Target, Sears, Kmart and The Great Indoors, Levi’s/Dockers, American Standard, Grohe, INAX, Bayer, Sony, Panasonic, Samsung, Kenmore, Craftsman, DieHard, Heineken, and Coleman.

Interested in talking? Send me a message.

A little more about me.

Specialties:

  • UX Review and Strategy

  • UI Design and Design Systems

  • User Journey & Persona Development

  • Gather User Requirements

  • Sitemap Creation and Wireframing

  • Data Visualization/Infographics Design

  • Branding & Identity Design

  • Cross-Functional Team Collaboration

  • Team Development & Hiring

My Go-To Software:

  • Adobe XD (Creative Suite)

  • Figma

  • Miro

Industry Experience:
I’ve done some great work for many brands and clients in retail, consumer electronics, healthcare, food & beverage – both B2B and B2C.

Languages:
English, Spanish, Doodles – Yes doodles are a language because as humans we can communicate best with visual ideas.

Interested in talking? Send me a message.