When thinking through an interface idea with registration as the primary focus, the first instinct was to simply provide a large form and call it a day. However, the site had to inform farmers about the program as well so I opted to create a disruptive way to access the sign up form and made it available at all times. This ensures easy access to the form when the user is ready to register as they navigate and learn from the visual content story.
An e-commerce site must have clear conversion paths in order to create the Awareness phase in the purchase path. About Us, Blog and News pages on the site are associated with the Interest phase as they help define the company and what they sell. Product category pages help align one’s needs with the offerings of the company, reaffirming how the product or service will benefit the potential customer (thus, representing the Desire phase). Finally, a Product page with a “buy” button reflects the Action phase.
With users ranging in ages from K-12, I wanted to make sure that the design and flow of information appealed to all and be easy to navigate. Therefore, Ileverage a metro tile inspired design that could easily transfer between mobile, tablet and desktop allowing for information to grow as needed. This type of structure made it easy to organize information and create navigation in an intuitive manner.