Hello!

My name is Antonio Casas and it’s nice to meet you.

I am a bilingual, English & Spanish speaking executive with experience in marketing & sales strategy development, branding and creative direction, and team management.

Let’s get acquainted.

 
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About Me

With over 20 years of experience, strategic thinking, creative direction and development, brand building, and team leadership; all with a focus on customer-centric solutions.

Ability to lead and drive the overall direction and execution of marketing functions while continuing to review components holistically and create unified programs to meet well-defined goals and metrics. Converting customer data to drive messaging, segmentation, personalization, and customization for multi-channel strategies. Effectively managed robust marketing budgets of multi-hundred million dollars. Efficient planning and allocation of media spending and sales funnel management. Managing high performing teams, evaluating performance, and developing future teams and leaders.

Held positions at the executive level for large retailers like The Home Depot and Sears Holdings Corporation with responsibilities for teams in both online and offline channels. Several years of creative agency experience under my belt. These positions and experiences have given me successful results in my professional career and in my consulting opportunities.

Key Areas of Focus:

  • Brand & Creative Development

  • Segmentation and Targeting

  • Market Research and Insights

  • Growth Strategy

  • Sales Funnel Optimization

  • Financial Management

  • Vendor Partnership and Management

  • Team Leadership and Development 

 
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Resume

Customer-Centric Strategist | Left & Right Brain Thinker | Visual Story Teller | Digital & Print Harmonizer | Hands-On Creative

 

Experience

Diaz Foods
EVP Sales & Marketing, Brand Division President
Jul 2016 to Present

La Cena Fine Foods
President
Feb 2017 to Present

Antonio Casas, LLC
Creative Strategy & Marketing Consultant
May 2014 to Present

Aumcore
Creative & Strategy Director
May 2014 to Jun 2016

The Home Depot
Director, In-Store Marketing
Mar 2013 to May 2014

For more details and history visit my LinkedIn profile.

 

Education

Degree: Design & Visual Communications
Robert Morris University Chicago, Illinois
Graduated Dec 2015

 

Skills & Languages

Organized

Communicative

Collaborative

English

Spanish

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Testimonials

Antonio is an extremely talented creative that effectively applies great design to business strategy. His quality of design consistently elevated the brand while supporting business objectives.
— James Hilyard, Brand Director, Kilwins Chocolates Franchise, Inc.
Over the years I have known and worked with Antonio, he has excelled in several capacities. His talents as a designer/strategist start with his knowledge of the process (whether social media, web, or print related) and end with a business solution that works.
— Joe Fiocchi, Partner at Big Tree USA
Antonio is an exceptional leader who has a unique ability to generate ideas and effectively take them till its completion, obtaining great results in a short term. All the time he’s thinking ahead and creating strategies to improve every aspect of the business.
— Gustavo Alvarado, Manager, Packaging & Brand Design at KCD Brands
On any given day, regardless of what Antonio was managing, he always exhibited an amazing sense of leadership, professionalism, and creativity that ensured our clients were receiving the best work possible.
— Sarah Roche, Sr. Director Strategic Marketing at Phoenix PBM

Brand Experience

Throughout my professional and consulting experience, I have worked on fully integrated marketing campaigns and sales activation programs for many companies, brands and clients. My industry experience includes retail, consumer electronics, food & beverage and healthcare.

 
 
 

Consulting Services

I help small and growing businesses compete with big brands and companies by developing clear positioning and creative strategies that lead to great customer-centric design because design without strategy, is just artwork.

  • Brand Development

  • Creative Design (Digital/Print)

  • Market Research

My Instagram

Get to know me on a personal level. I was born and raised in Chicago and at this moment I call Atlanta home. I am married and a proud 'papa' of two beautiful daughters.

Where will the future take me?

 
 

Contact

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