About Me

Overall, I bring years of experience in creative direction and development, brand building, visual merchandising and team leadership; all with a focus on customer-centric solutions.

Ability to lead and drive the overall direction and execution of marketing functions while continuing to review components holistically and create unified programs to meet well-defined goals and metrics. Converting customer data to drive messaging, digital roadmaps, segmentation, personalization, and customization for multi-channel strategies. Effectively managed robust marketing budgets of multi-hundred million dollars. Efficient planning and allocation of media spending and sales funnel management. Managing high performing teams, evaluating performance, and developing future teams and leaders.

Held positions at the executive level for large retailers like The Home Depot and Sears Holdings Corporation with responsibilities for teams in both online and offline channels. Several years of creative agency experience under my belt. These positions and experiences have given me successful results in my professional career and in my consulting opportunities.

Key Areas of Focus:

  • Analytical: Segmentation and Targeting, Market Research and Insights, Pricing & Geo-Marketing

  • Creative: Brand and Creative Development, Visual Merchandising and Planograms

  • Sales: Funnel Optimization, Enablement Tools, Promotions, Geographic Go-To-Market Plans