Chesapeake Bay Candle is known as a design and fragrance leader within the industry. CBC decided it was time to share their fragrance first approach and launch their first ever e-commerce driven website.
Strategy, UI/UX, Photography Direction/Style, Design
An e-commerce site must have clear conversion paths in order to create the Awareness phase in the purchase path. About Us, Blog and News pages on the site are associated with the Interest phase as they help define the company and what they sell. Product category pages help align one’s needs with the offerings of the company, reaffirming how the product or service will benefit the potential customer (thus, representing the Desire phase). Finally, a Product page with a “buy” button reflects the Action phase.